Ecin

Press & Pull: Luxury fashion

Hello everyone, I hope that everyone is doing good. I’m starting a new series called Press and Pull, where we talk about fashion news that happened during the week. I analyze fashion events and moments that have happened, basically my opinion on the fashion news of the week. We started the month of June with a lot of news, such as Maria Grazia leaving Dior and getting replaced by Jonathan Anderson, and how Jonathan Anderson is now the creative director of Dior’s womenswear and Haute Couture, when he was already the creative director of the menswear, taking after Kim Jones. Other things that have happened this week are Britney Spears for Balenciaga and the original Birkin bag (owned by Jane Birkin) will be auctioned at Sotheby’s in Paris on July 10th.

Of all the fashion events of this week, I chose to talk about the creative direction at Dior with Jonathan Anderson. We all have seen his work at Loewe, and it’s phenomenal. I love how creatively he approached the brand. He was able to show how fashion is an art and not just clothes. Others may have seen it as a waste of money and creation, but that is what made the brand unique and iconic. His work is known to be very different than others, which makes it hard for people to see his vision. When looking at his brand, JW Anderson, we see the different realistic and abstract bags that he has made. For example, the pigeon bag, I loved it. Most people have found it to be disturbing, yes, it may have but it was cool. It showed free will in fashion. 

For his debut at Dior Menswear this June, I hope his creativity goes on. What I mean by that is I hope that the collection is creative and fun. I feel like fashion during these years has been kinda of bland. Nothing seems interesting and artistic anymore. I also really hope that his haute couture collection is wonderful. I believe that he is going to make Dior fun again. Looking at his past work at Loewe, we see that his work was all wonderful. I’m not saying Kim Jones’ work was bad because he ate the girls up. I’m just ready for something new. 

Another thing that has caught my eye this week is Louis Vuitton. No hate to Pharrell, but I feel like he isn’t a designer. Maybe it’s because I hate logomania, but it’s just too much and it’s getting to a point where it’s giving ew. I get how impactful he is and all, but I truly feel like LV has changed into one of those IG streetwear brands. It just doesn’t seem the same as it was before. When Virgil was there, the brand was more than streetwear. It looked like a luxury brand. Virgil made LV seem cool to wear, cool for the younger generation. I feel like now LV looks mid and is not that existing anymore. When Pharrell debuted his first collection, I loved it. It was spectacular, it was amazing, but now it seems like the collections are copy and paste. Even at the Met Gala, I expected more and better, but I got nothing. I feel like having Pharrell at LV is fun and everything because it somewhat revolutionized fashion and hip-hop. Now it feels forced and outdated. I kinda wonder who the target audience is at this point.

This week in fashion showed us just how much the industry is shifting—from Jonathan Anderson stepping in at Dior to Britney’s unexpected Balenciaga moment and the original Birkin hitting auction. Fashion is in a transformative era, with bold moves and mixed reactions. While I’m excited for fresh creativity at Dior, I’m also questioning where brands like Louis Vuitton are headed under Pharrell. Either way, I’m here to keep pressing into the drama and pulling apart the meaning behind it all—see you next week for more.


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